A teaser trailer is a short trailer advertising a new film coming up, promoting and making being aware. The idea is to give away clips that make the audience want to go and watch. I found a good site that site that explains the importance of trailers: http://www.filmeducation.org/staffroom/film_in_the_classroom/film_trailers/ From reading this passage it has sold me that the trailer must establish the mood, genre and the target audience. In the current society the Internet has allowed trailers to be uploaded onto blogs, YouTube and social networking sites allowing a free and effective type of marketing called viral marketing. This is very useful for filmmakers who may not have a high budget, as it is free and when used right can advertise a film and gain the audiences interest. Also the people who go to the cinema to watch new films are mostly 16-25 and this age group uses the internet the most. They can also be downloaded and the ‘buzz’ spreads. Teaser trailers can also be shown on the TV. The main different between teaser trailers and theatrical trailers are that teaser trailers are much shorter, whereas theatrical trailers are shown in the cinemas before another film just before the film is going to be released and are longer and give away more of the movie plot whereas the teaser trailer is designed and aimed to ‘tease.’
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