I thought this was effective because it misleads you to begin with and doesn't use any clips just pictures but it works effectively to give you an idea of what is about to come. The black fades also create suspense, and the whisper and knock on the floor get the audience scared. The extremely fast editing throughout the trailer practically only gives you a clue of what is coming such as the image of the knife, and the people with pillow faces so you want to know what is going to happen to the happy couple and why they are attacking them. Although this isn't low key lighting to the extent I want I thought the plot and the editing along with the music worked really well.
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