Settings & Locations: Isolated areas, a desserted house or area, in the woods for example.
Characters: The protagonist is usually a woman with family or friends.
Narrative Structures: Small events lead into a major one like an attack, series of events set off by a catalyst, usually the woman survives, there may be death, torture. Lots of screaming and surprise scenes.
Themes & Ideologies: A force or object from the after life or unnatural being attacks a normal group of humans for a specific reason, maybe they have messed with the forces or they want something.
Iconography: Vulnerable girl, haunted, isolation, woods, monsters, red, black, the dark, blood, death, pain, torment, fear, group of friends, no escaping, no one to help.
Styles: In the dark, hand held camera, filter used over camera, shaky, low key lighting the typography being red or white on a black background with a soundtrack emphasizing these. Can also be like typing style letters as if it is a secret government document. Usually in the perspective of the protagonist.
Audience Responses: Should provoke fear, play on their mind, make them want to not watch because of how scary it is, for them to talk about it with their mates & to make them jump
Target audience: Older teenagers and young adults because they are most likely to watch a supernatural horror.
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