Repertoire of Genre Elements

Settings & Locations: Isolated areas, a desserted house or area, in the woods for example.
Characters: The protagonist is usually a woman with family or friends.
Narrative Structures: Small events lead into a major one like an attack, series of events set off by a catalyst, usually the woman survives, there may be death, torture. Lots of screaming and surprise scenes.
Themes & Ideologies:  A force or object from the after life or unnatural being attacks a normal group of humans for a specific reason, maybe they have messed with the forces or they want something.
Iconography: Vulnerable girl, haunted, isolation, woods, monsters, red, black, the dark, blood, death, pain, torment, fear, group of friends, no escaping, no one to help.
Styles: In the dark, hand held camera, filter used over camera, shaky, low key lighting the typography being red or white on a black background with a soundtrack emphasizing these. Can also be like typing style letters as if it is a secret government document. Usually in the perspective of the protagonist.
Audience Responses: Should provoke fear, play on their mind, make them want to not watch because of how scary it is, for them to talk about it with their mates & to make them jump
Target audience: Older teenagers and young adults because they are most likely to watch a supernatural horror.

My Presentation

My Presentation On Chosen Genre

Trailer ideas

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The Trailer History

I found a really useful link which explained all about why trailers began and the history of them:
http://www.horrorfilmhistory.com/ 

Target Audience with Flickr Annotations

Portrait of business colleagues holding each other and laughing, a photo by melissa2016 on Flickr.

Codes and Conventions for Supernatural Horror

Examples include – The Entity and Paranormal activity

The codes and conventions for this style of horror are:

Main Plot conventions:

They focus of death

An extraordinary phenomenon

Possessed

Witches, Vampires, but most commonly a form of demon.

Incorporate evil or the after life in the living.

The force attacks and scares a human.

It should physiologically scare the audience by making them believe the story line.

Location

Filmed in an isolated environment

Away from the busy populated areas so no one is available to help the people.

Deserted or Haunted style building to work on the audiences fear that no one should live there.

It can also be in an area that has had people there but no longer are due to the force.

Lighting

The lighting should be low key to make it more frightening as you can see less.

The lighting may come from fire, a torch, the camera light, the moon, but it shouldn't be a bright.

Should be at night time as this will naturally be dark but it will also reinforce the fear.

The Camera

It is most commonly a hand held camera used.

The filming should be shaky and less clear as it makes the audience believe its real.

Often lots of low angle shots so that there is a restricted view on what is happening.

The Sound

Diagetic: 

Lots of screams to make the fear real.

Often breathing fast from running.

Bangs or doors opening showing there is a force.

The characters speaking should sound scared.

Non-Diagetic

The trailer may have a voice over to explain what to expect.

The music should create tension and the pace should quicken as the trailer develops.

Often sounds of tying on a secret computer or something similar are used on the trailers.

Amplified sounds of bangs or added bangs with the writing appearing.

Horror Mood-board