Top 5 Trailers (no.4)

The trailer straight away captures the target audience of females who love to shop by showing expensive shops with lots of pretty clothes. The trailer also contains a voice over asking the audience questions making you think and the answer is yes making you want to go and watch it. The trailer then includes a Rihanna song and establishing shots of New York which makes it seem magical. When she refers to the credit cards as "magic cards" and they get declined it is humorous, there is more humor as she fights with a women for Gucci boots, and sharpens a pencil int he middle of an important meeting.  There are rapid cuts between clips so that the audience get a taster however want to see the movie because they don't answer any questions. The clips pause with a white flash like a camera flashing at an event to reinforce the girly trailer. There is also writing clips where the writing flashes horizontally making it seem magical once again.  The writing also tells the audience that it based on boots, and gives an insight to what the main character is trying to prove.  There is more humor as the clips show her hip-hop dancing, pretending to speak Finnish, and trying to blow dry the frozen credit cards.  Overall the use of humor, and the way it captures the target audience by asking rhetorical questions and lots of magical shots such as the aerial shot of the store reinforces its genre.